Universities and employers accept Cambridge IGCSE Business Studies as proof of understanding business concepts and skills. This resource bundle introduces a business’s underlying ideas and concepts, including the purpose and nature of business activity and how companies can be classified. Enterprises and entrepreneurs and why some businesses grow while others remain small are further important issues. How business size can be measured, types of business organisation, business objectives, and stakeholder objectives are the concluding topics.

Universities and employers recognize the educational value of the Cambridge IGCSE Business Studies, accepting it as proof of understanding business concepts and skills. This section includes the role of marketing, the distinctions between niche and mass markets, and the market segmentation techniques. The methods and importance of market research are covered. The central role of the marketing mix, i.e., the four Ps, is made clear. Marketing strategies to influence consumer decisions at home and in new foreign markets are the final topics in this section.

Universities and employers recognize the educational value of the Cambridge IGCSE Business Studies, accepting it as proof of understanding business concepts and skills. This finance and accounting section covers the need for and sources of business finance, cash-flow forecasting, and working capital. Simple income statements are covered, as well as statements of financial position and the analysis of accounts, including why and how accounts are used.

Universities and employers recognize the educational value of the Cambridge IGCSE Business Studies, accepting it as proof of understanding business concepts and skills. This resource bundle introduces a business’s focus in the functional area of human resources and includes the importance and methods of motivating a workforce. How businesses are organised and managed, and the methods of recruitment, selection, and training of employees are also considered. Finally, the section covers the importance of effective internal and external communication and the techniques used.